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THE COLOR ZOOM ‘19
CREATIVE TEAM

“STRONG CONTRASTS ENHANCED
BY SHARP CONTOURS.”

   

Mio Sota

GLOBAL WINNER
PARTNER CATEGORY 2017,
USA

Mio är energi personifierad. Hon är ursprungligen från Japan, men bor nu i Chicago där hon är toppstylist och utbildare på ikoniska TRIO Salon. Hon har alltid nära till skratt och delar med sig av sin kreativa attityd, som syns tydligt i alla hennes kreationer. När hon inte är på salongen är hon antagligen ute på vägarna med sin motorcykel.

“REINVENT THE CLASSICS
AND HAVE SOME FUN!”

 

  Sascha Haseloff

GLOBAL INTERNATIONAL ARTIST,
GERMANY

Sascha tycker att kreativiteten ska få flöda helt utan gränser. Han är född i Berlin, är nu kreativ ledare på icono Academy, och har arbetat med Goldwell sedan 2002. Hans passion är utbildning, och hans stora mål är att skapa vackert hår och dela med sig avsina kunskaper med frisörer världen över.

 

 

“IT’S ALL ABOUT MIXING IT UP –
EVERYTHING IS A REMIX.”

 

Maksim Sotnikov

GLOBAL WINNER
NEW TALENT CATEGORY 2017,
RUSSIA

Maksim är årets upptäckt i kategorin New Talent. Han har utvecklat sina färdigheter på ESTEL Academy i sin hemstad Sankt Petersburg. 2014 började han på en image studio där han fick smak för att tävla. Förra året deltog han i inte mindre än sju tävlingar, vilket kulminerade med vinsten i Color Zoom, kategori New Talent.

 

 

“BOLD, POP ART
INFLUENCED COLORS.”

 

Agnes Westerman

GOLDWELL INTERNATIONAL ARTIST,
NETHERLANDS

Denna flerfaldigt prisbelönta Goldwell Global Master, baserad i Holland, tar talanger till nästa nivå genom att bry sig om de små detaljerna. Hon anser att perfekt harmoni mellan frisyr, färg och form är grunden för en fantastisk kreation. Tack vare sin erfarenhet med Color Zoom Challenge har hon alltid experttips till vinnarna.

 

 

“IT’S A MASH-UP OF PAST,
PRESENT AND FUTURE.”

 

Dylan Tung

GLOBAL WINNER
CREATIVE CATEGORY 2017,
SINGAPORE

Dylan hittade sin passion redan som femåring när han sopade upp hår på sin mosters salong. Ambitiös och högkreativ som han är, har han aldrig slutat ta fram nya aspekter av hårdesign. 2010 grundade han, tillsammans med andra, Evolve Salon i Singapore där han skapar otroliga signaturlooks med sin otvungna stil.

FROM COMPETITION TO COLLECTION –
A CREATIVE JOURNEY

  • SEPTEMBER 2017

    Creating the future of hair fashion.

    The Color Zoom journey starts with a look at what is happening
    in our world and how this is interpreted through fashion.
    Our trend watchers evaluate consumer insights from around
    the world. They also keep current with the influence of
    shows and exhibits by today’s most inspiring artists.
    Their observations mark the starting place for the creation of
    the next Color Zoom Collection.

  • OCTOBER 2017

    The new Color Zoom Creative Team is chosen.

    The stage is set! The Global Color Zoom Challenge is ready
    to start: all Color Zoom National Winners compete to produce
    their very best work in the Global Creative, New Talent and
    Partner categories. After three exciting hours of cutting,
    coloring and styling, our winners are announced: Dylan Tung,
    Maksim Sotnikov and Mio Sota. This is the beginning of a
    once-in-a-lifetime opportunity to collaborate with Goldwell
    International Artists Agnes Westerman and Sascha Haseloff
    to create Goldwell’s 2019 Hair Fashion Collection.

  • JANUARY 2018

    The inception of the Color Zoom Collection.

    The newly formed Color Zoom Creative Team – three winners plus two
    International Artists – meet up for the first time to collaborate in a week-long
    creative workshop. Drawing inspiration from the London art gallery scene
    as well as trend and fashion forecasts, they brainstorm ways to transform
    the fashion trends into specific hair colors, cuts and styles. The selection
    process is ongoing as they experiment on mannequins – resulting in a
    daring collection featuring bold colors, sharp contours and reinvented classics
    with punk influences and stylish quirks.
    They decide to shake it up with the new Color Zoom Collection:
    R∃MIX.

  • JANUARY | FEBRUARY 2018

    Finding the ideal faces for the REMIX hairstyles.

    The next challenge for our Color Zoom Artists is to find the
    ideal models that will embody the new REMIX Collection.
    Our Team scouted the world and selected six models
    to bring the key REMIX features to life: bold colors,
    sharp contours and strong contrasts.

  • FEBRUARY 2018

    REMIX your reality.

    The models have been selected and the
    Color Zoom Creative Team meets in Berlin for the photo shoot.
    It is the ultimate experience for our Creative
    Team to recreate their collection. Supported by creative experts,
    including international photographers,
    videographers, wardrobe stylists and make-up artists,
    they prepare the models to showcase the REMIX Collection.

  • MARCH-SEPTEMBER 2018

    The REMIX Collection is born.

    The photos are stunning! The result of long hours in
    the photo studio has paid off. After selecting the
    visuals which will be shared with stylists all over the world,
    it’s time to create online and offline materials,
    social media, and press campaigns to promote the REMIX
    Collection and celebrate the Color Zoom Creative Team.

  • OCTOBER 2018

    Start the REMIX.

    The time has arrived! Our Creative Team is ready to
    unveil the result of their journey: the presentation of the REMIX
    Collection at the Goldwell Global Zoom Event in Toronto.
    2019 will be the year of REMIX – break free. Escape your reality
    and have some fun. Dare. Clash. Rebel.

    IT’S TIME TO REMIX REALITY.

SEIZE YOUR OPPORTUNITY!

Vad väntar du på? Ladda ner Briefing Kit och bli en del av den fantastiska upplevelsen! 

KOMMER SNART