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ELUMEN PLAY

PRESS PLAY TO START.

Semi-permanent color. Maximum versatility.

BENEFITS

Compact assortment.
With up to 100% fading on tone.

Lasts up to 10-15 washes.*

8 out of 10 stylists perceive an improved hair structure.**

83% rate the shine better than a leading competitor.**

More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**

60% of stylists rate the color brilliance better than leading competitors.**

13 SHADES

COLORFUL. MIX & MATCH.

  • THE PURES


  • THE PASTELS



ASSORTMENT

SUPPORT PRODUCTS.

  • ELUMEN PLAY HAIR COLOR

    Elumen Play is a ready to use true semi-permanent color.
    No developer required.

  • ELUMEN PLAY ERASER

    The Eraser is designed to remove every shade of Elumen Play
    on pre-lightened hair, up to 100 %***

    It allows you to create a clear canvas for your creative work
    and gives your client flexibility to easily play again.

TECHNOLOGY

HDmax Technology

A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.

Shine & Care Technology

Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).



UNLIMITED CREATIVITY. 2 EASY STEPS.

  • 1. GET CREATIVE. GO PLAY.

    MIX, APPLY & TIME.

  • 2. RINSE. LATHER. CARE.

MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.

  • ELUMEN

    The original. Long lasting.
    Made to stay.

    MORE INFO

  • ELUMEN CARE

    The next generation.
    Color Care. Made to perfectly match color.

    MORE INFO

CONTACT

For further information please contact your Goldwell representative.

CONTACT NOW